[Youtube=http://www.youtube.com/watch?v=pl91A4pWhvs]
Having previously blogged about the Experience Economy and its impact on your business in terms of value proposition to the customer, I stumbled upon a new campaign that falls in line with the concept of Experience Economy, and adds more fuel to the idea of implementing this concept locally in Lebanon.
Colenso BBDO, New Zealand, presented Kapiti Ice Cream to the public as the only product worth paying full price for. Their “Totally Worth It” ad, released both in TV & Print is brilliantly produced to associate the product to high-spenders, allowing themselves to sell their premium experience of consuming the ice-cream to a premium price only their target customers are more than willing to pay!
As you can see, perception is the key.
I love it.
You both rock.
wish you the best =)