http://www.bassma.org Awareness Campaign
I just stumbled upon the new Bassma foundation campaign and i thought i’d share them over here. The quality behind the production is remarkable and it pleases me to see that a Lebanese awareness campaign has been carefully crafted, and executed with high standards. I’m used to a humble output by most human rights foundation and this is due in major part to a humble advertising budget, from a humble financing, however not for their quality of work of course! But this one stands out and it delights me to point it out, hopefully more attention will be allocated to those human rights foundations and NGOs in Lebanon. A well executed campaign will generate a lot of attention and public interest, and in my opinion, we need far more of that, than any form of attention on any idle media message out there!
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Art Director: Georges Kyrillos
Published: June 2010
Bassma is a foundation that works on improving the living standards and situations of various impoverished families in Lebanon. Their aim is to establish long-term self sustainable social plans in order to aid these impoverished families to reach autonomy and a maintained respectable life.
For more information kindly visit their official website:
The Moody Alphabet 